what Avenger Initiative?

So, last night I finally watched Iron Man movie.

Kind of nagged me a bit, about the consistency in the movie and that Vanity Fair reporter being appeared in too many scenes. I mean, showing in a charity party bringing pictures of a small village of Gulmira? How can a small village like that mentioned in too many news coverage? IT IS a small village, didn't you think?

Just to make connection of why a Tony Stark/Iron Man would rush to Afganishtan and start pummeling down the viscious armed ragtag Ten Rings? And Yinsen of Gulmira? Hello? As a lecturer about integrated circuit in a convention that can perform surgery??? He must be the only one multitalented hick I ever saw in a movie!

And how come Miss Potts drive the same Audy with license plate STARK 4 to the Section 16 of the Stark Industrial complex with all the S.H.I.E.L.D. agents while (I thought I saw) at the same time the car sit on Starks garage/workshop?

And how come Colonel Nick Fury become a black skinned badass Samuel L. Jackson? Why didn't they put another actor for that role? What Avenger initiative? Are we going to see movie crossovers? Web-slinging wall-crawling Spidey is a temporary Avengers, you know.

And how come I didn't see The Mandarin -- or anything resembled Chinese tyrant -- in the movie? And no mention about the other Nine Rings (of power)?